TVLowCost Agency >> TV advertising is affordable, at last !

TV advertising is affordable, at last !

GET MORE WITH LESS

"All Inclusive TVLowCost Pack" :
A SOLID NATIONAL TV CAMPAIGN + A SAGA OF SPOTS + PRETEST + IPSOS BAROMETER

NEWS

With TVLowCost, TV advertising becomes affordable !

TVLowCost believes in quality TV advertising, not in “cheap tv advertising”. Not in poor quality TV ads shot rapidly with poor scenarios and no actors. TVLowCost demonstrates, every day, in 9 countries that "Low-Cost" does not mean Low Quality".
Watch our TV ads and you will discover that TVLowCost gives you more for less !
For example, have a look at our BRET'S POTATO CHIPS "TV saga" from France : 9 high impact 10 '' TV commercials shot on the same day.
Simple, clear, direct and very efficient to boost brand awareness and packaging recognition!

TVLowCost makes TV advertising affordable in 11 countries.

Launched on the 1st of October 2004 in PARIS, TVLowCost is already present in 11 countries with subsidiaries created by local entrepreneurs joining us.

They own 65% of the capital of the local agency, and we own centrally 35%.

This is the best way to have solid native managers in each market with a perfect dedication to make TVLowCost successful in each market ! Read more...

“Half the money I spend on advertising is wasted, the trouble is I don’t know which half”

If like John Wanamaker, you have this feeling, it’s time to come and see us ! John Wanamaker was an innovator, a merchandising and advertising genius owning department stores in USA at the end of 19th century.

This issue seems to be, more than ever, a valid issue for many advertisers ! Here again, we believe that TVLowCost unique approach is a strong guaranty for advertisers that they will save a lot of money in comparison to what they could waste with traditional advertising agencies who fight too often with clients to impose them their point of view and their outrageous costs ! Read more...

TVLowCost invades Sweden

Since beginning of June 2008, TVLowCost is established with a first agency in the Scandinavian countries, based in Stockholm.

The new agency is managed by two solid marketing and creative executives : TOBY DETTER (marketing) and HAKAN VITESTAM (creative).

Both of them have been working all along their careers for international famous brands both in Scandinavia and abroad.
TVLowCost Sweden, Gamla Brogatan 26, 111 20 Stockholm. T +46 8 22 55 29/ www.tvlowcost.se

Our “Last 60 minute theory”

Hitting consumers with TV spots just before shopping is far more effective and affordable than over-priced Prime Time spots 12 hours earlier.

This tangible “proximity to purchase” will undoubtedly also benefit brand sales when considering that consumers are hit, they say, by 5000 brand messages a day! Studies undertaken by ROBERT HEATH in the UK clearly show the reality of this “carpet bombing”. By “commercial messages”, we are talking all forms of advertising of course but also the thousands of logos that surround us in our city lives. Read more...

“NO, NO, NO, NO…”

Advertisers, what you hear from your traditional “high cost” advertising agency is not true anymore.

NO, to be seen on national TV channels, one does not need to invest its advertising budget on Peak Time exclusively. TVLowCost will provide you with excellent alternative media planning, using plenty of cheaper possibilities, with a high degree of efficiency.

NO, to shoot a creative & convincing commercial, it is not necessary to travel abroad to an exotic location. Excellent TV commercials can be shot “in town”, creativity is not function of the number of kilometers ! TVLowCost reduces the bill like that.
Read more...