Down to its very roots, TVLowCost has these 'low cost' principles in mind.
We have 4 key steps.

1° TV Media Planning... and avoiding the obvious

When the majority of advertisers concentrate on Peak-time with its larger audiences but huge resultant costs, TVLowCost exploits the many opportunist buying occasions on the national channels during Off-peak. With great effect. The laws of 'supply and demand' at Peak-time force prices radically upwards with so many competing. But airtime during the Day or Late can often be 6 times cheaper. Add to this that such programming often has more tightly focused target audiences with stronger reasons to watch ... and you can gain great added value plus better cost-efficiencies from such a strategy. All consumers are consumers at the end of the day; it's only what you need to pay in order to reach them that is the real issue.

2° The “All inclusive TVLowCost Pack” revolution... for 4/5 times less than what advertisers believe they need to “go on TV”

Having worked with all categories and sizes of advertiser, we appreciate the enormous pressures on ad budgets and the ease with which they can be exceeded. The Ad Industry is not often sympathetic to such constant headaches. In turn and with TV always being seen as an expensive medium, many advertisers avoid the risk altogether. Too risky, right ? We'd say 'No' and our “All inclusive TV Pack” is the answer. Our contract for £200k in UK, 500 000$ in USA, 250 000 € in France… guarantees the following all-inclusive services with no extra costs: Management of the entire process [8 weeks from Brief] ... Creative fees and rights of use ... full TV Production through to copy clearance, on-air transmission and running costs ... a qualitative pre-test plus a quantified campaign Impact & Awareness check by IPSOS ... and a tailored Off-peak TV airtime package with minimum number of national TV spots in order to reach a minimum 150 to 200 GRP’s. No extra costs. No nasty surprises.

3° A minimum of staff who are partners focused on the essentials

A key principle of 'low cost' generally, and it works. Avoid expensive non-essentials and hangers-on; only deliver what the consumer actually needs. A 'low cost' airline's planes are just as reliable as those of the major carriers. Its crews are just as competent. But the lounges, free drinks and over-generous staffing levels can stay with their competitors ...simply because they are not needed in this case.
TVLowCost applies these same rules. A tight team and not a troop. Modest offices with no splendid and trendy Headquarters. No shareholders in Wall Street or London or Paris Stock Exchange applying constant pressures on margins at all costs, profits being their sole mission. We apply only the skills necessary to ensure total success, and from one combined team. Our 4-step process and 'low cost' culture enables a new TV campaign to hit all those screens on time, on budget, and in only 8 weeks too.

4° TV Production - the less expensive way

Campaigns can cost more or less, as you like. But great creative ideas are simple and don't always have to be executed expensively. They also sell by themselves. A commercial complete with famous actor and shot on 35mm on the Barrier Reef will certainly cost, but is it all to mask ... that there's no great idea there in the first place? Maybe. We'd prefer to focus on bringing out the product's tangible plusses - its competitive edges - rather than applying loads of expensive seduction techniques to do the selling. There is a difference in approach here. Our advertising is here to SELL. What else ?
Our system of TV Production at TVLowCost concentrates on producing the best in the most tailored and so economical way possible. Every time. Always shooting in our studios or out locally, with high definition digital film, with Directors with wider experience than just ads, and with production methods proven in the US ... these are only some of the methods we use to trim costs down to 'as needed only' levels. TVLowCost then uses this leverage to deliver quality work ... to our Clients. And then together celebrates converting both non-TV advertisers and lapsed users to using TV advertising again, still the most powerful of all media today.