TVLowCost is the flagship agency of our full service 360° group BIG Success, based in France. While TVLowCost focuses on providing state of the art BtoC television and digital campaigns, that we called « telewwwision campaigns », the group is structured to guide advertisers through all major media and below the line with highly cost-effective platforms.
BIG Success has developed solutions for brand building as well as brand activation strategies. We have our own resources in media planning and buying, creative and production, our digital teams are competent in RTB media buying SEO, SEM community management and mobile marketing. Our core expertise is in audio-visual expression (telewwwision) but we are also capable of meeting the most demanding needs in outdoor, radio, point-of-sales… even special events.
Why a TV specialist ?
Specialists will always beat generalists
Why a TV specialist ad agency and not a regular all-media one to promote your brand ? Not only is TVLowCost focussed on offline and online TV but it is the only International agency network with a proven “low-cost” positioning. Firstly.
Secondly, when a marketing Client decides to change up a gear with a chosen brand, he must – one day or other – use TV as its lead media. TV advertising has a long, proven record of efficacy. Fact. To this day, it still beats all other media hands-down for Impact, Relevance, Persuasion and Memorability. And ROI, importantly. Especially when bolstered with online/digital support. All big successful, profitable brands across all categories built their businesses via TV and web.
But thirdly, producing effective TV advertising is not as simple as other forms of brand communication. Not only with its inception and creation but also with entry costs. It can demand high investment and deliver huge successes… or even BIGGER failures. All dependent on whose hands it is in. Advertisers need to select their advertising partner very carefully, for sure.
Final reason ? A simple analogy. Someone with a heart problem could stop at his GP treating him or go all the way and ask for a Cardiologist upfront. Health is that important, right ? Likewise, a Challenger Brand – probably hopelessly out-gunned by its competitors and subject to daily life-threatening Trade/Distribution pressures – should seek the best expertise and wisest counsel. And from longstanding TV and digital campaign specialists experts who are not side-tracked onto other more generalist media. Focus is all-important.
At TVLowCost, we believe that for any brand going onto TV is a vital decision; it will change the size and image of the Company and brand forever. Additionally and in today’s tough economic environment, budgets are tighter than ever and Payback has to take a front seat so, again, partners who will wisely and willingly apply “low-cost” thinking and skills to the process to ensure MAX funds go into the media itself… will be of huge benefit. That « low-cost » attitude makes all the difference.
Finally here, TVLowCost’s careful selection of its own senior Partners with their respective breadth and depth expertise of Challenger Brands will make an added difference too. So when you are looking for an agency to create an effective offline and/or online TV Campaign – that priorises SELLING product whilst building a resilient brand – why not give TVLowCost a call ? As with health issues, specialist skills will always win out over generalists !
You want to know more ?
Then come and meet us. In 2 hours, you will know everything about TVLowCost and you will be able to forge your own opinion. At the end of this personalized meeting, you will leave with the book « LowCost Attitude » which will complete our words.